PACA Productions Sydney William Pulley | Co-Founder, Production & Vocal Director | PACA Sydney
CO-FOUNDER • EXECUTIVE PRODUCER & HEAD OF DESIGNSCENIC ARCHITECTURE • DESIGN & EDU
William Pulley, Co-Founder, Executive Producer and Head of Design of PACA Productions

WILLIAM PULLEY

Co-Founder, Executive Producer, and Head of Design of PACA Productions alongside Co-Founder Rodrigo Medina Noël. Having studied Classical Opera Voice (1-on-1 Studio Stream) at the ANU School of Music (under the tutelage of Vocal Coach and Head of Voice Alan Hicks) and holding university degrees in Environmental Design and Education alongside a Certificate in Live Production and Technical Services and Certificate IV in Training and Assessment, William leads PACA’s executive production, scenic design, and technical stagecraft.

CONSERVATORIUM
ANU OPERA
1-on-1 Studio Stream • Alan Hicks
TERTIARY DEGREES
DESIGN & EDU
Environmental Design & Education
TECHNICAL & VET
CERT IV & TECH
Live Production & Cert IV TAE
2027 NSW PREMIERE
NEVERLAND
Personal Favourite Musical
CO-FOUNDER • EXECUTIVE PRODUCER & HEAD OF DESIGN

BACKGROUND & CREDENTIALS

Uniting spatial design, technical production, and musical education across PACA Productions' mainstage seasons at The Concourse, Chatswood.

OFFICIAL BIOGRAPHY • CO-FOUNDER

William Pulley: Co-Founder, Executive Producer & Head of Design

A lifelong passion for music, design, and theatre led William Pulley to study Classical Opera Voice in the selective 1-on-1 Studio Stream at the ANU School of Music (Australian National University), under the tutelage of acclaimed Vocal Coach and Head of Voice Alan Hicks, and to participate in over twenty theatrical productions since 2008. His proudest accomplishment is co-founding and building PACA Productions alongside Co-Founder Rodrigo Medina Noël.

As Executive Producer and Head of Design for PACA, William’s mainstage credits include the acclaimed Sydney seasons of In The Heights and Green Day’s American Idiot, alongside the 2025 seasons of Disney’s The Little Mermaid, Footloose, and & Juliet, the landmark 2026 Australian Amateur Premiere of Disney’s Frozen, and the 19-performance season of Mamma Mia! at The Concourse, Chatswood. Earlier directing and musical directing credits include The Sound of Music, Grease, and The Marvelous Wonderettes.

Holding university degrees in Environmental Design and Education, alongside a Certificate in Live Production and Technical Services and a Certificate IV in Training and Assessment (TAE), William brings a multidisciplinary command to every season. From drafting structural scenic architecture and overseeing LED vision equipment to leading over a decade of secondary music education, he unites creative design with modern theatrical engineering.

William now leads PACA into its next chapter, headlined by the April 2027 New South Wales Premiere of Broadway’s Finding Neverland, his personal favourite musical, at The Concourse Theatre, Chatswood.

QUALIFICATIONS & TECHNICAL PORTFOLIO

Academic, Design & Technical Credentials

SPATIAL ARCHITECTURE
Environmental Design
University degree in spatial planning, stage geometry, sightlines, and scenic engineering.
MUSIC PEDAGOGY
Bachelor of Education
Over a decade of high school classroom music teaching and curriculum leadership.
ANU SCHOOL OF MUSIC
Classical Opera Voice
Studied in the selective 1-on-1 Studio Stream at the ANU School of Music under the tutelage of Vocal Coach & Head of Voice Alan Hicks.
ACCREDITED PRODUCTION
Live Production & Cert IV TAE
Certificate in Live Production & Technical Services + Certificate IV in Training & Assessment.
EXECUTIVE PRODUCING & SCENIC DESIGN HIGHLIGHTS
  • Scenic Architecture & Technical Systems: Drafting multi-tiered sets, revolving Greek tavernas, LED vision equipment, and stage mechanics at The Concourse Theatre.
  • Executive Production & Season Planning: Overseeing licensing, venue operations, budgets, and creative delivery alongside Co-Founder Rodrigo Medina Noël.
  • National Stagecraft Inventory: Managing PACA’s Sydney production warehouse in Hornsby and Stagecraft & Costume Hire packages for schools and musical societies Australia-wide.
MULTIDISCIPLINARY PRACTICE • DESIGN, PRODUCING & EDUCATION

THREE PILLARS OF PRODUCTION & DESIGN LEADERSHIP

How environmental design, technical production accreditations, and musical pedagogy come together across PACA's mainstage seasons.

01 • HEAD OF DESIGN

Environmental Design & Scenic Engineering

Combining a university degree in Environmental Design with a Certificate in Live Production and Technical Services, William approaches every show through spatial architecture, sightlines, lighting integration, LED vision equipment, and modular stage mechanics.

02 • EXECUTIVE PRODUCING

Mainstage Delivery & National Hire Systems

As Co-Founder and Executive Producer alongside Rodrigo Medina Noël, William oversees mainstage season strategy at The Concourse in Chatswood (in the heart of Willoughby and Sydney's North Shore), theatrical licensing, budgets, and PACA's Sydney scenic and wardrobe warehouse in Hornsby supplying schools and musical societies across Australia.

03 • MUSIC & EDUCATION

Conservatorium Foundation & Artist Growth

Backed by a Bachelor of Education, a Certificate IV in Training and Assessment, Classical Opera Voice studies at the ANU School of Music, and over a decade of secondary music teaching, William fosters structured, supportive environments for emerging and experienced artists.

REPERTOIRE ARCHIVE • 2008 TO 2027

PRODUCTION PORTFOLIO & SHOW INVOLVEMENT

Explore William Pulley's show-by-show involvement across Executive Producing, Head of Design, Scenic Architecture, and Musical Direction.

SELECTED REPERTOIRE • SHOW-BY-SHOW CREDITS & INVOLVEMENT

Mainstage Productions & Creative/Technical Involvement (2008 – 2027)

FEB–MAR 2027 • NSW PREMIERE (FAVOURITE)

Finding Neverland

Co-Founder, Executive Producer & Head of Design
Leading the landmark NSW Premiere at The Concourse Chatswood, overseeing executive production, Edwardian London & Neverland scenic engineering, and flying effects integration.
SEPT–OCT 2026 • 19 PERFORMANCES
Mamma Mia! Live Stage Production at The Concourse Theatre Chatswood

Mamma Mia!

Executive Producer & Head of Design
Oversaw executive production, multi-screen LED cyclorama integration, and the two-storey Greek island taverna and curved pier jetty alongside Scenic Designer Tony Odling at The Concourse.
FEB–MAR 2026 • AUSTRALIAN PREMIERE
Disney's Frozen Australian Amateur Premiere

Disney’s Frozen

Executive Producer, Head of Design & Vision Designer
Led executive production, Arendelle castle and ice staircase scenic builds, LED vision wall mapping, and 23-piece symphony orchestra staging.
OCTOBER 2025 • NSW COMMUNITY PREMIERE
&Juliet at The Concourse Chatswood

& Juliet

Executive Producer & Head of Design
Designed the West End pop-concert steel truss arena, double-tier stage gallery, and LED video architecture for Max Martin’s high-energy score.
AUGUST 2025 • THE CONCOURSE CHATSWOOD
Footloose Finale Cast at The Concourse

Footloose: The Musical

Executive Producer & Head of Design
Oversaw executive production, modular industrial bridge truss engineering, and the neon Burger Blast roller-diner scenic package at The Concourse.
MARCH 2025 • THE CONCOURSE CHATSWOOD
Disney's The Little Mermaid at The Concourse

Disney’s The Little Mermaid

Co-Director, Co-Music Director, Executive Producer & Head of Design
Co-directed and co-music directed alongside Rodrigo Medina Noël, overseeing executive production and underwater scenic illusions at The Concourse.
2024 SYDNEY SEASONS • CONCOURSE & ZENITH
In The Heights and American Idiot Sydney Seasons

In The Heights & American Idiot

Co-Director, Co-Music Director, Head of Design & Producer
Drafted and built the two-storey 181st Street Washington Heights bodega streetscape (celebrated by P!nk on closing night) and the punk-rock industrial scaffold set for American Idiot.
2008 – 2023 • GOLD COAST & SYDNEY
Live Musical Direction & Stage Productions

The Sound of Music • Grease • Wonderettes

Director, Music Director & Educator
Directed and music directed community, independent, and secondary school productions including The Sound of Music, Grease, and The Marvelous Wonderettes.
FAQ 01 • DEGREES & ANU VOICE STUDIES

What is William Pulley's background in design, education, and music?

William holds university degrees in Environmental Design and Education, alongside a Certificate in Live Production and Technical Services and a Certificate IV in Training and Assessment (TAE), and studied Classical Opera Voice in the selective 1-on-1 Studio Stream at the ANU School of Music (under the tutelage of Vocal Coach and Head of Voice Alan Hicks).

FAQ 02 • FAVOURITE MUSICAL

What is William Pulley's favourite musical?

William’s personal favourite musical is Broadway’s Finding Neverland. In April 2027, William and Co-Founder Rodrigo Medina Noël are proud to lead the landmark New South Wales Premiere of Finding Neverland at The Concourse Theatre, Chatswood.

FAQ 03 • EXECUTIVE PRODUCING & DESIGN

Which PACA mainstage musicals has William produced and designed?

As Co-Founder, Executive Producer, and Head of Design alongside Rodrigo Medina Noël, William’s PACA credits include In The Heights, American Idiot, Disney’s The Little Mermaid, Footloose, & Juliet, the 2026 Australian Amateur Premiere of Disney’s Frozen, and Mamma Mia!.

FAQ 04 • SCENIC & SET HIRE

Can schools and theatre companies hire sets designed by William Pulley?

Yes! All modular theatrical sets, scenic automation, and props engineered by William Pulley and PACA’s scenic workshop are available for commercial hire Australia-wide via PACA Stagecraft & Costume Hire.

2027 NSW PREMIERE

Finding Neverland at The Concourse

Join William Pulley and Co-Founder Rodrigo Medina Noël for the April 2027 New South Wales Premiere of Broadway’s Finding Neverland.

SCENIC & WARDROBE HIRE

Hire PACA Sets, Props & Costumes

Enquire about full-show scenic, prop, and costume hire packages engineered by William Pulley and PACA’s Sydney scenic warehouse in Hornsby for schools and musical societies across Willoughby, the North Shore, and Australia.

CASTING & CO-FOUNDER

Audition or Meet Co-Founder Rodrigo

Register for upcoming mainstage auditions via the Auditions Hub or read the profile of PACA Co-Founder Rodrigo Medina Noël.