ABOUT PACA
GRASSROOTS HEART, COMMERCIAL SCALE
From Grassroots Theatre to Sydney’s Mainstage
Founded by William Pulley and Rodrigo Medina Noël, PACA Productions grew from grassroots Sydney independent theatre into one of the Lower North Shore’s flagship mainstage companies at The Concourse Theatre, Chatswood.
We believe non-professional and independent performers deserve a truly commercial production environment. From In The Heights and Green Day’s American Idiot to Disney’s The Little Mermaid, Footloose, &Juliet, the Australian Amateur Premiere of Disney’s Frozen, Mamma Mia!, and the NSW Premiere of Finding Neverland, every PACA season unites custom-built scenic automation, bespoke wardrobe design, and live symphony or rock orchestras.
- Inclusive Artist Pathways: Pairing emerging Sydney vocalists, actors, and dancers with seasoned creative directors and conductors.
- Full Live Orchestras: Maintaining 100% live orchestral and pit instrumentation across every mainstage season.
- In-House Scenic & Costume Workshops: Designing and building complete theatrical sets, props, and couture costumes in Sydney.
Verified Social Enterprise & Sustainable Stagecraft
PACA Productions operates as a registered Not-for-Profit cultural organisation, proudly certified by Social Traders and internationally verified as a People and Planet First social enterprise. Every ticket purchased, costume hired, or corporate sponsorship invested directly fuels community arts access and sustainable theatre-making in Australia.
LANDMARK SEASONS & REVIEWS
Landmark Seasons
What Sydney Critics & Audiences Say
“The warmth of PACA Productions’ presentation of Frozen left me cheering for joy… Directing the amateur premiere is a mammoth responsibility and the team should be proud of the standard they have set for future productions across the country.”
“Jade Lee, Ben James, Annette Vitetta, and Marika Zorlu bring electric chemistry and powerhouse vocals to the stage. PACA continues to prove why they are Sydney’s most exciting independent production company.”
“A dazzling five-star triumph! Faith Sherwood’s crystalline soprano as Ariel, Jordan Berry’s show-stopping Ursula, and Janina Hamerlok’s electric choreography in Under the Sea brought The Concourse audience to its feet.”
“A fantastic production that came across like a commercial West End show. The 23-piece live orchestra, custom sets, and quick-change costumes were breathtaking from the opening bar to the standing ovation.”
OUR TEAM
William Pulley
Rodrigo Medina Noël
Erica Williams
Janina Hamerlok
Llyn Williams
Tony Odling
Sue Odling
Brad Scriven
Nick Cappetta
Marketing, Media & Season Collaborators
Hannah AouchanLeads PACA’s digital marketing campaigns, audience engagement, social media storytelling, and season publicity across Sydney.
Grant Leslie PhotographyOfficial archival stage and dress-rehearsal photographer capturing PACA’s mainstage productions at The Concourse and Zenith Theatre.
David CatterallGuest Season Music Director for Finding Neverland (2027) and Disney’s Frozen (2026).
Sydney Musicians & Stage CrewGuest music directors, instrumentalists, lighting operators, mechanists, and dressers powering each PACA season.
